3 min read
Jen Best: Jul 16, 2026 4:58:10 PM
You likely learned this lesson pretty early on in life, the very first time you tried to build a block tower. You put a single block on the bottom and then hastily built on top of it. It was all very exciting. And, the next thing you knew, the...
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3 min read
Jen Best: Jun 10, 2026 9:44:59 AM
A few months ago, a business owner I work with Googled their own company and found it. Great. Then they asked ChatGPT the same question a customer...
4 min read
Jen Best: May 18, 2026 4:40:56 PM
I hear some version of the same concern from almost every small business owner I meet. They look at the companies they're competing against, see...
3 min read
Jen Best: May 5, 2026 9:15:00 AM
You're an entrepreneur who just launched your new business, and wow, the energy is palpable. You put your brand out there, post on social media, and...
4 min read
Jen Best: Apr 21, 2026 7:14:59 AM
Most small businesses that use HubSpot are using a fraction of what it can do for them. That is not a criticism. It is a pattern I see regularly, and...
3 min read
Jen Best: Apr 15, 2026 8:29:00 AM
If you have ever finished a week scheduling posts, sending emails, and running ads, and you still felt like nothing was really moving, you've already...
5 min read
Jen Best: Apr 7, 2026 7:30:00 AM
Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their...
4 min read
Jen Best: Mar 31, 2026 6:52:27 PM
There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story...
4 min read
Jen Best: Mar 26, 2026 11:00:00 AM
If you’re a small business owner, there’s a good chance you started out doing your own marketing. You wrote the first version of your website. You...
3 min read
Jen Best: Mar 9, 2026 9:00:00 AM
Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away...