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3 min read

Is Your Business Found in AI? Start Your AI Optimization Today.

Jen Best: Jun 10, 2026 9:44:59 AM

A few months ago, a business owner I work with Googled their own company and found it. Great. Then they asked ChatGPT the same question a customer might ask when looking for a service like theirs. Their business didn't appear at all. That gap,...

A female business owner looks at her laptop

4 min read

Why Today's Small Businesses Are Winning With Less

Jen Best: May 18, 2026 4:40:56 PM

I hear some version of the same concern from almost every small business owner I meet. They look at the companies they're competing against, see...

marketing strategy hubspot

A frustrated small business owner in a store

3 min read

Here’s When New Businesses Get Marketing Wrong (and How to Avoid It)

Jen Best: May 5, 2026 9:15:00 AM

You're an entrepreneur who just launched your new business, and wow, the energy is palpable. You put your brand out there, post on social media, and...

marketing strategy

4 min read

The HubSpot Features Every Small Business Should Be Using

Jen Best: Apr 21, 2026 7:14:59 AM

Most small businesses that use HubSpot are using a fraction of what it can do for them. That is not a criticism. It is a pattern I see regularly, and...

hubspot

A woman holds her head in front of a wall of post it notes

3 min read

The Difference Between Marketing Strategy and Marketing Activity

Jen Best: Apr 15, 2026 8:29:00 AM

If you have ever finished a week scheduling posts, sending emails, and running ads, and you still felt like nothing was really moving, you've already...

marketing strategy

A woman at a laptop writing thought leadership for AI search

5 min read

Why Thought Leadership Matters More in AI Search

Jen Best: Apr 7, 2026 7:30:00 AM

Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their...

marketing strategy artificial intelligence

4 min read

AI Isn't Replacing Marketers. It's Rewriting the Job Description.

Jen Best: Mar 31, 2026 6:52:27 PM

There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story...

marketing strategy artificial intelligence

4 min read

4 Signs It’s Time to Stop DIY-ing Your Marketing

Jen Best: Mar 26, 2026 11:00:00 AM

If you’re a small business owner, there’s a good chance you started out doing your own marketing. You wrote the first version of your website. You...

marketing strategy

3 min read

Why Marketing in 2026 Needs a Loop (Not a Funnel)

Jen Best: Mar 9, 2026 9:00:00 AM

Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away...

marketing strategy hubspot

2 min read

Big Dreams, Little Budgets and the Messy Middle: A Launch Story

Jen Best: Feb 24, 2026 11:15:11 AM

Reaching the next level is an exciting time for any entrepreneur. Big dreams, little budgets, and no shortage of tasks to do before you can really...

company news marketing strategy