The Point

4 min read

Why Today's Small Businesses Are Winning With Less

I hear some version of the same concern from almost every small business owner I meet. They look at the companies they're competing against, see...

4 min read

The HubSpot Features Every Small Business Should Be Using

Most small businesses that use HubSpot are using a fraction of what it can do for them. That is not a criticism. It is a pattern I see regularly, and...

3 min read

Why Marketing in 2026 Needs a Loop (Not a Funnel)

Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away...