About Us
We are a team of experienced marketers who understand that your business is unique. Your marketing strategy should be too.
Who We Are
Copper Compass is a woman-owned fractional marketing service specializing in strategy, support, coaching, and education for entrepreneurs and small businesses in the Raleigh-Durham area and beyond. With over 25 years of experience, we have worked with B2B and B2C organizations in a variety of industries, including:
- Technology
- Healthcare
- Finance/Insurance
- Retail
- Travel
- Consulting
- and more
Our Core Values
These are the principles you can expect when working with us.
Operate with transparency.
We provide clear, jargon-free explanations of marketing strategies.
We share regular, honest performance reports with actionable insights.
We set realistic expectations and deliver on our promises.
Be proactive.
We anticipate challenges and opportunities before they arise.
We bring solutions, not just identify problems.
We stay ahead of marketing trends to keep our clients competitive.
Support our community.
We believe in the power of local business ecosystems and actively contribute to the entrepreneurial community.
We celebrate client successes as our own and foster connections between businesses.
We give back through education, mentorship, and accessible resources.
Trust isn't given. It's earned.
We operate with complete transparency in pricing, processes, and results.
We admit when we don't know something and find the right answers.
We protect client confidentiality and handle their business as carefully as our own.
Our Core Values
-
Operate with transparency.
We provide clear, jargon-free explanations of marketing strategies.
We share regular, honest performance reports with actionable insights.
We set realistic expectations and deliver on our promises. -
Be proactive.
We anticipate challenges and opportunities before they arise.
We bring solutions, not just identify problems.
We stay ahead of marketing trends to keep our clients competitive. -
Support our community.
We believe in the power of local business ecosystems and actively contribute to the entrepreneurial community.
We celebrate client successes as our own and foster connections between businesses.
We give back through education, mentorship, and accessible resources. -
Trust isn't given. It's earned.
We operate with complete transparency in pricing, processes, and results.
We admit when we don't know something and find the right answers.
We protect client confidentiality and handle their business as carefully as our own.
Why We’re Called Copper Compass
We chose the name Copper Compass intentionally.
A compass represents direction; not rigid instruction, but steady guidance. In marketing, it’s easy to feel overwhelmed by trends, tools, and opinions. A compass doesn’t shout. It doesn’t rush. It simply helps you orient yourself and move forward with clarity. That’s how we approach strategy: calm, focused, and aligned with what matters most to your business.
Copper adds that warmth and connection. Copper is known for its strength, adaptability, and ability to conduct energy. It connects systems. It carries momentum. And over time, it develops character. To us, copper represents marketing that’s practical, human, and built to last; not flashy for a moment, but valuable for the long term.
Together, Copper Compass reflects how we work:
- We bring clarity without ego.
- We build strategy that’s grounded and usable.
- We help you understand the “why,” not just the “what.”
- We support you as a partner, not just a provider.
Because great marketing isn’t about handing you a map and walking away. It’s about navigating your unique business journey together.
At Copper Compass, we offer marketing strategy, education, and support designed to help you grow with confidence . We want to build the internal knowledge and momentum to keep going long after our work is done.
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Jennifer Best
Founder and Fractional Chief Marketing Officer (fCMO)
Hi, I’m Jen! For more than 25 years, I have supported small and startup businesses with digital marketing strategies and programs.
I began in the industry by building my web design and development business, Lewis Web Creations, where I helped hundreds of small, startup and nonprofit businesses create their first websites. In 2008, I was honored by the U.S. Small Business Administration with two awards as Home-Based Business Champion, winning for both the state of Maryland and the Mid-Atlantic region.
Not long after, I made the transition into corporate work, where I moved up the corporate ladder for the next 14 years. I worked within the cybersecurity, healthcare services, and entertainment services spaces, bringing digital marketing, marketing automation, and demand generation best practices to each organization.
I noticed one thing with every single company I’ve worked with through the years. While the challenges from industry to industry might differ, the marketing best practices to build growth remain the same. The foundation of marketing excellence begins with a cohesive strategy. That’s where I come in.
I love working on a variety of projects and have been doing so throughout my time in the corporate world. Now, I want to share what I’ve learned throughout my career with small organizations looking to grow.
I hired Jennifer Best to help launch AmICredible, and she has exceeded expectations at every step. Even in these early stages, Jen’s strategic insight, deep marketing expertise, and expansive network have already made a meaningful difference. Jen brings that rare balance of leadership and collaboration. She integrates seamlessly into the team while naturally stepping up as a trusted voice and driver of progress. I highly recommend Jen to any organization looking to elevate their marketing strategy. She’s sharp, driven, and a true professional.
It's rare you run across a marketing pro who excels at strategy and execution, but Jennifer fits that description perfectly. As fellow Board Members of the AMA Triangle chapter, I've had a front-row seat in watching her organize events, lead people, inspire and mentor young people, craft compelling messaging, and contribute towards the overall success of the organization. In fact, she's been indispensable. I would strongly encourage anyone in need of a proven marketer to hire Jennifer and save yourself a lot of time and effort. She's simply terrific.
I had the privilege of working with and managing Jen twice. She is smart, dedicated, and driven. She understands what it takes to execute a winning digital marketing strategy. She helped me build the foundation that the marketing team needed to launch a digital marketing strategy and build programs. She knows what it takes to achieve the companies objectives, even in the most complex of environments/industries.
Jennifer is the best boss I've had in my career. She is organized, solutions-oriented, forward thinking, and brings a sense of creativity and optimism to her work. She continues to be a mentor who guides, uplifts, challenges, and supports not because it's an expected part of "good leadership" but because she genuinely wants the best for the people around her.
Let's Chat.
