The Point

5 min read

Why Thought Leadership Matters More in AI Search

Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their...

4 min read

AI Isn't Replacing Marketers. It's Rewriting the Job Description.

There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story...