The Point

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marketing strategy

A woman holds her head in front of a wall of post it notes

3 min read

The Difference Between Marketing Strategy and Marketing Activity

If you have ever finished a week scheduling posts, sending emails, and running ads, and you still felt like nothing was really moving, you've already...

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A woman at a laptop writing thought leadership for AI search

5 min read

Why Thought Leadership Matters More in AI Search

Something fundamental has shifted in the way people find information, and most small businesses have not yet caught up to what it means for their...

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a job interview

4 min read

AI Isn't Replacing Marketers. It's Rewriting the Job Description.

There is a story that has been circulating in marketing circles for the past two years, and it is causing a lot of unnecessary anxiety. The story...

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Jen Best

4 min read

4 Signs It’s Time to Stop DIY-ing Your Marketing

If you’re a small business owner, there’s a good chance you started out doing your own marketing. You wrote the first version of your website. You...

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Marketing in 2026 needs a loop, not a funnel.

3 min read

Why Marketing in 2026 Needs a Loop (Not a Funnel)

Customer relationships are not a one and done thing. Marketers spend a lot of time and money herding leads into a funnel, so why let them slip away...

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Copper Compass Group

2 min read

Big Dreams, Little Budgets and the Messy Middle: A Launch Story

Reaching the next level is an exciting time for any entrepreneur. Big dreams, little budgets, and no shortage of tasks to do before you can really...

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